Online marketing has never had it so good with social media, such as Face Books, Twitter, Instagram, etc, helping the business spread out its influence to the millions of viewers.
Instagram is now considered a huge market potential, which should be explored, since the trend shows that many Instagram market influencers have increased the audience, due to being won over by product brands that have been introduced in this social media account.
With 70% of the 300 million monthly users of Instagram who are interested on various products that are being marketed in this social media account and are desiring to buy the products, this is a successful proof that marketing on Instagram is a very effective strategy.
Case Study: My Experience With Marketing
Aiming to build a large following or audience should be the first step to have an effective marketing in Instagram, and using tools, such as: Webstagram can help uncover the top hash tags for your niche or IconoSquare can tip you on when to post your products at the right days and times, where you can get the most engagement. Siphoning your competitor’s followers is another strategy to build up your audience, knowing for a fact that followers of your competitor’s account may have also viewed your products as their way of comparing one product of one company to a similar product of another company. To siphon your competitor’s followers, work out these schemes: go to your competitor’s account and click “followers,” so you can explore the list of people who are following your competitor, and then engage these followers by following them, liking their photos, or commenting on their photos.
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By using the influencer marketing approach, which is another better strategy, it can help you build a massive audience from scratch in a relatively short period of time, while generating sales. Instagram influencers are those who have a large following in Instagram, therefore, by getting them into your account such that they, in return, can share your posts in their accounts, their thousands of followers will surely view your post overnight and they’ll likely be converted to try your product/s as they trust the influencer; this is the concept of Instagram influencer marketing.
By thoroughly searching and studying over each popular Instagram account users, one on who is more likely to use your product/s, such that if your business is into selling shoes, look for influencers who love to post their new shoes acquisition, they could be your target influencers, or you could use analytics tools, like Ninja Outreach or Snapfluence, to find the right influencers for you. When you have found the right person influencer, try to reach out to this person and forge an informal campaign partnership, such that if he/she is agreeable to your product campaign plans for a reasonable compensation, you may brief him/her on the specific content that you’d like him/her to post. Since you will be paying the influencer for multiple services which he/she will be doing, such as creating the content, promoting the content to his/her audience and usage rights to the content he/she made, compensation cost may go anywhere between $500 to $50,000, depending on the audience size.